about
work
contact
Creative Director / Art Director / Designer
ael augusto
raf
about
work
contact
raf
is the difference between
good and great
hello!
hello!
hello!
I'm Raf. Creative Director,
Art Director and Designer.
I'm Raf.
Creative Director,
Art Director
and Designer.
I've been crafting award-winning
ideas for over two decades.
I've been crafting award-winning
ideas for over
two decades.
I've been crafting
award-winning ideas
for over two decades.
I've built creative departments,
shaped creative leaders and
designed effective brand stories
for world-class brands.
I've built creative departments,
shaped creative leaders and
designed effective brand stories
for world-class brands.
I've built creative departments, shaped creative leaders and
designed effective
brand stories for
world-class brands.
When I say world-class… I mean it.
Here are some brands I gave my love and craft:
Here are some brands I gave
my love and craft:
Every project, every pitch, every play
is a chance to learn new crafting skills.
And now, I have a few aces up my sleeve.
Craft isn't perfectionism,
it's intention.
Craft isn't perfectionism,
it's intention.
Craft isn't perfectionism,
it's intention.
Crafting with intention means focusing on purpose over perfection. Crafting insights and thoughts into ideas before the craft itself, leads to more authentic and innovative work.
Crafting with intention means focusing on purpose over perfection. Crafting insights and thoughts into ideas before the craft itself, leads to more authentic and innovative work.
Crafting with intention means focusing on purpose over perfection. Crafting insights and thoughts into ideas before the craft itself, leads to more authentic and innovative work.
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A life devoted
to craft.
From a humble Graphic Designer in a countryside town from Brazil to becoming a Chief Creative Officer in one of the world's biggest communication companies.
Publicis Worldwide
2022 - 2024 // Dubai
Well, reaching the best creative performance of Publicis ME with Jeep, Nestlé and Pizza Hut was a delight. Landing big ones such as Puma, Louvre, Pizza Hut, Abu Dhabi Investment Office, Saudi Tourism and Neom Oxagon was a lot of fun.
A life devoted
to craft.
From a humble Graphic Designer in a countryside town in Brazil to becoming a Chief Creative Officer in one of the world's biggest communication companies.
Publicis Worldwide
2022 - 2024 // Dubai
Well, reaching the best creative performance of Publicis ME with Jeep, Nestlé and Pizza Hut was a delight. Landing big ones such as Puma, Louvre, Pizza Hut, Abu Dhabi Investment Office, Saudi Tourism and Neom Oxagon was a lot of fun.
A life devoted
to craft.
From a humble Graphic Designer in a countryside town in Brazil to becoming a Chief Creative Officer in one of the world's biggest communication companies.
Publicis Worldwide
2022 - 2024 // Dubai
Well, reaching the best creative performance of Publicis ME with Jeep, Nestlé and Pizza Hut was a delight. Landing big ones such as Puma, Louvre, Pizza Hut, Abu Dhabi Investment Office, Saudi Tourism and Neom Oxagon was a lot of fun.
A life devoted to craft.
From a humble Graphic Designer in a countryside town in Brazil to becoming a Chief Creative Officer in one of the world's biggest communication companies.
Publicis Worldwide
2022 - 2024 // Dubai
Well, reaching the best creative performance of Publicis ME with Jeep, Nestlé and Pizza Hut was a delight. Landing big ones such as Puma, Louvre, Pizza Hut, Abu Dhabi Investment Office, Saudi Tourism and Neom Oxagon was a lot of fun.
A life devoted to craft.
From a humble Graphic Designer in a countryside town in Brazil to becoming a Chief Creative Officer in one of the world's biggest communication companies.
Publicis Worldwide
2022 - 2024 // Dubai
Well, reaching the best creative performance of Publicis ME with Jeep, Nestlé and Pizza Hut was a delight. Landing big ones such as Puma, Louvre, Pizza Hut, Abu Dhabi Investment Office, Saudi Tourism and Neom Oxagon was a lot of fun.
The essence of achieving
excellence is crafting it.
The essence of achieving excellence
is crafting it.
The essence of achieving excellence
is crafting it.
Crafting a reputation takes time, and to build a real and lasting impression, you need to deliver on your beliefs consistently. There’s no shortcut.
Crafting a reputation takes time, and to build a real and lasting impression, you need to deliver on your beliefs consistently. There’s no shortcut.
Crafting a reputation takes time, and to build a real and lasting impression, you need to deliver on your beliefs consistently. There’s no shortcut.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.
Bechara
Mouzannar
Former CCO of Publicis & LeoBurnett MENA, Ranked N#1 CCO in the World 2015 (The Drum)
Rafael is one-of-a-kind innovative, conceptual, poly-artist creative thinker and leader. A very rare and ideal alter ego in the thinking process and execution, in Integration as well as in storytelling, bringing an absolutely brilliant added value in the idea and crafting of a campaign. Creative Leadership at its best!
André
Nassar
Executive Creative Director - ImpactBBDO Dubai
Raf is a force of nature. He is obsessed when it comes to delivering what he has promised. Rafael has the knowledge and talent to get the job done from the idea concept and presentation to execution. When he has a mission, he doesn't go to sleep until he does his best.
Kamal
Dimachkie
Former COO Publicis Communications MENA, Board Member @ OSSA
Raf is a one-man complete creative department. A wonderful conceptualizer and art director, a polished craftsman, technologically knowledgeable, hardworking, and a living example of excellence in craft.