Since 2018, Mastercard is the only global League of Legends sponsor. So, when the biggest gaming event in the World - Gamers8 - was happening in Saudi, Mastercard thought it was the perfect opportunity to leverage its partnership with the gaming title.
But after months of work and a full-fledged campaign ready to go, the tournament announced that LOL wasn't part of their line-up, leaving us with a useless campaign and sponsorship deal.
Create the biggest unofficial game squad in the world and sneak our brand into dozens of games we theoretically didn't have a right to be in.
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