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Creative Director / Art Director / Designer
ael augusto
raf
about
work
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raf
2023
CD Creative Direction
AD Art Direction
2023
CD Creative Direction
AD Art Direction
A pencil set dedicated to identifying color blindness in young children
A pencil set dedicated to identifying color blindness in young children
Colour blindness is a congenital condition that affects over 9.5% of children. If left undetected, it can hinder learning, lower self-confidence, cause psychological trauma due to bullying, and even put children in dangerous situations.
Detecting colour blindness at an early age is essential to ensure the well-being and safety of the youth.
watch the case
These drawings are cute.
But they’re also concerning.
These drawings are cute.
But they’re also concerning.
There’s no denying that children have an imaginative way of viewing the world.
As much as we value their vision, we care for it too.
That’s why it’s essential to take a closer look at children’s color awareness through the way they express themselves as the first sign of colour blindness.
There’s no denying that children have an imaginative way of viewing the world.
As much as we value their vision, we care for it too.
That’s why it’s essential to take a closer look at children’s color awareness through the way they express themselves as the first sign of colour blindness.
80% of parents of color blind children are unaware of their child’s condition.
Introducing
An innovative double-sided set of coloured pencils.
ColourCheck was specially created to identify colour blindness in children at an early age.
The pencils are designed with shades of the natural colour spectrum on one end. While the other end represents the spectrum of how those with colour blindness see colour.
ColourCheck was specially created to identify colour blindness in children at an early age.
The pencils are designed with shades of the natural colour spectrum on one end. While the other end represents the spectrum of how those with colour blindness see colour.
Created with doctors from Moorfields Eye Hospital.
The same pencil set, seen differently.
The same pencil set, seen differently.
Created with children’s vision in mind.
Created with children’s vision in mind.
In partnership with Moorfields Eye Hospital, we developed three pencil sets that represent the three most common types of colour blindness, using child-friendly illustrations that clearly show the difference between regular vision and colour blind vision
In partnership with Moorfields Eye Hospital, we developed three pencil sets that represent the three most common types of colour blindness, using child-friendly illustrations that clearly show the difference between regular vision and colour blind vision
Created with children’s
vision in mind.
In partnership with Moorfields Eye Hospital, we developed three pencil sets that represent the three most common types of colour blindness, using child-friendly illustrations that clearly show the difference between regular vision and colour blind vision
A special colouring book designed to help parents and teachers identify colour blindness in children
A special colouring book designed to help parents and teachers identify colour blindness in children
There’s more than meets the eye in this colouring book.
Featuring a child-friendly illustration style, this book prompts children to use certain colours in the scenes, helping parents and teachers easily detect flaws in the children’s colour vision.
Featuring a child-friendly illustration style, this book prompts children to use certain colours in the scenes, helping parents and teachers easily detect flaws in the children’s colour vision.
A special colouring book designed to help parents and teachers identify colour blindness in children
There’s more than meets the eye in this colouring book.
Featuring a child-friendly illustration style, this book prompts children to use certain colours in the scenes, helping parents and teachers easily detect flaws in the children’s colour vision.
"A new tool that breaks the convention of traditional testing."
"A new tool that breaks the convention of traditional testing."
“Pencils are now serving a new purpose.”
“Pencils are now serving a new purpose.”
Gold
Social Good - Diversity
Gold
Experiment Strategy
Silver
Innovative Use of Design
Silver
In-Store
Silver
Design
Bronze
Product Design
Silver
Social Impact
Shortlist
3x
Silver
Design
Shortlist
2x
Shortlist
Educational Products
Shortlist
Health & Wellness
campaign credits
Credits
Agency
Publicis Middle East
Chief Creative Officer
Rafael Augusto
Creative Director
Mohamed Bareche
Creative Director
Augusto Correia (Jesus)
Art Director & Concept
Tina Balaa
Associate Creative Director
Mohamed Youssef El Naggar (JOE)
Sr. Copywriter
Nicolas Richard
Sr. Copywriter
Hani Mohsen
Sr. Designer
Jolanda Van Rooyen
Production House
Prodigious
Business Lead
Vicky Kriplani
Chief Strategy Officer
Tahaab Rais
CEO - Publicis Groupe MENAT
Bassel Kakish
CEO Publicis Communications
Nathalie Gevresse
Credits
Agency
Publicis Middle East
Chief Creative Officer
Rafael Augusto
Creative Director
Mohamed Bareche
Creative Director
Augusto Correia (Jesus)
Art Director & Concept
Tina Balaa
Associate Creative Director
Mohamed Youssef El Naggar (JOE)
Sr. Copywriter
Nicolas Richard
Sr. Copywriter
Hani Mohsen
Sr. Designer
Jolanda Van Rooyen
Production House
Prodigious
Business Lead
Vicky Kriplani
Chief Strategy Officer
Tahaab Rais
CEO - Publicis Groupe MENAT
Bassel Kakish
CEO Publicis Communications
Nathalie Gevresse
Credits
Agency
Publicis Middle East
Chief Creative Officer
Rafael Augusto
Creative Director
Mohamed Bareche
Creative Director
Augusto Correia (Jesus)
Art Director & Concept
Tina Balaa
Associate Creative Director
Mohamed Youssef El Naggar (JOE)
Sr. Copywriter
Nicolas Richard
Sr. Copywriter
Hani Mohsen
Sr. Designer
Jolanda Van Rooyen
Production House
Prodigious
Business Lead
Vicky Kriplani
Chief Strategy Officer
Tahaab Rais
CEO - Publicis Groupe MENAT
Bassel Kakish
CEO Publicis Communications
Nathalie Gevresse
