Movies are better when experienced in the cinema theatres. When you have the best and biggest screen, the best sound system, complemented with very comfy seats, this experience can be unbeatable. But there is one problem: The unknown behaviour of The Man Sitting Next To You. To solve that, du Tuesday (a 2 for 1 cinema ticket promotion) gives people a piece of advice: Next time, sit next to someone you know.
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Posters +Motion Detection
At box offices, we released posters inspired by the some of the most famous movies, with a twist. We also, surprised customers with motion detection posters that alerted them to the real cinema villains breaking the silent, and sparking a conversation about this problem.
To spark an online conversation, we introduced a guy named Omar who developed two solutions to avoid annoying sounds in the movies: "The Shhhhelmet" and "The No Slurp Cup". His inventions appeared on crowdfunding sites, blogs and social media, capturing the interest of influencers. Quickly, he became an online hit, and he was even invited to showcase his Inventions on three most popular radio morning Shows in the UAE.
To invite moviegoers to join the du Tuesday offer, we released an app that detected annoying sounds in the movie theatre, compensating their ruined experience with two free tickets. Burps, slurps, crunching noises? No problem. Open the app and tap to convert the annoying sounds into free movie tickets.
Silver
Film Craft
Bronze
Film
Shortlist
Film Craft
Shortlist
Youth Marketing
Shortlist
Branded Content
Shortlist
Film
Shortlist
Film Craft 4x
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